中国葡萄酒市场与美日韩台比较

这张图来自一家国际知名投行的研究报告中对中国葡萄酒市场的分析。

人均消费量：(中国)台湾0.7升，中国(大陆)0.9升，韩国1.0升，日本2.3升，美国11.1升。

平均售价(美元/公斤)：中国(大陆)8.1，美国11.9，日本22.0，(中国)台湾28.8，韩国32.3。

该报告结论：

Wine (grapes)—A more expensive drinking game? China’s total annual wine consumption is similar to the average in Taiwan and Korea despite its much lower income level, suggesting only modest volume growth potential for the sector going forward. However, we see more room for ASP uplift as wine producers increase their product value proposition and we believe reputable brands are more likely to extend their currently high profit margin.

大意是，量再增加的空间不大了，但是价格还有较大提升空间。

其含义是不是，中国人要更多地喝好酒了？